THE FUTURE
OF MIXI
Focus on differentiation and management based on our Purpose: "Enriching communication and inspiring moments of joy."
Our strength lies in differentiation through focus on communication. Going forward, we will continue to ensure our growth trajectory through management efforts with a keen awareness of our Purpose.
In FY2025, we formulated three measures for future business growth and increased corporate value: "maximize revenue through business growth", "business expansion through M&A", and "optimize shareholders' equity". We are conducting synergistic investments and M&A to grow focused business areas and strengthening globalization efforts in each segment. Additionally, we will promote the use of AI across the board, including the company-wide introduction of ChatGPT Enterprise and Google Agentspace, to simultaneously improve the quality of our services and operational efficiency.
Sports
For our betting sports businesses, we manage keirin stadiums that play a vital role in the content generation value chain, media outlets such as netkeirin that bring customers to stadiums, and our betting ticket sales platforms TIPSTAR and Chariloto. Each service has achieved high growth on its own, but the synergy that comes from bringing these services together gives us a distinct position that sets us up for further growth.
For our spectator sports businesses, we aim to expand our businesses by creating synergies via the combination of providing both content of sports teams we manage, such as CHIBAJETS and FC TOKYO, and a platform for enjoying that content. Furthermore, LaLa arena TOKYO-BAY, a large multipurpose arena, opened in 2024. In addition to accommodating various events such as concerts, sporting events, and exhibitions, it is the home arena for the CHIBAJETS. By using this facility and these events to enhance the spectator experience, we aim to improve brand equity while pursuing profitability.
Lifestyle
Sales grew steadily in the Lifestyle segment, largely thanks to favorable growth of FamilyAlbum and minimo.
FamilyAlbum's user numbers have continued to grow since its release in 2015, surpassing 25,000,000 users in January 2025. This growth is particularly fast overseas, with overseas users now accounting for approximately 40% of total users.
Our current policy for FamilyAlbum's economic sphere is to enhance domestic and international monetization by investing in expanding the product lineup. Also, we will continue investing in overseas user acquisition. In the future, we expect business revenue to grow large in scale in countries and regions with birthrates higher than that of Japan.
Additionally, we released mixi2 in 2024 as a new social networking service and a follow-up to the original mixi.
Digital Entertainment
We will continue operating MONSTER STRIKE, the core of our Digital Entertainment segment, as an industry-leading smartphone game for everyone to enjoy together.
BBy investing sufficient resources into MONSTER STRIKE going forward, we aim to maintain and grow its revenue scale while strengthening the value of MONSTER STRIKE as an IP. We will aggressively invest in developing a media mix that includes not only games but also animations and events. Overseas, we are preparing to release MONSTER STRIKE in emerging markets experiencing growth, starting with India.
