THE HISTORY
OF MIXI
OF MIXI
Focus on differentiation and management based on our Purpose: "Enriching communication and inspiring moments of joy."
Our strength lies in differentiation through focus on communication.
Going forward, we will ensure our growth trajectory through management efforts with a keen awareness of our Purpose.
Additionally starting FY2025, we are working toward business growth and increased corporate value by focusing on three measures: "maximize revenue through business growth", "business expansion through M&A", and "optimize shareholders' equity". Also, we will accelerate growth through synergistic investments and M&A to grow focused business areas. In addition, we will strengthen our globalization initiatives for each business segment.
Sports
For our betting businesses, we manage keirin stadiums that play a vital role in the content generation value chain, media outlets such as netkeirin that bring customers to stadiums, and our betting ticket sales platforms TIPSTAR and Chariloto. Each service has achieved high growth on its own, but the synergy that comes from bringing these services together gives us a distinct position that sets us up for further growth.
For our spectator sports businesses, we aim to expand our businesses by creating synergies via the combination of providing both content of sports teams we manage, such as CHIBAJETS and FC Tokyo, and a platform for enjoying that content. This market was halved by the COVID-19 pandemic, but is recovering. We are aiming to improve brand equity while pursuing profitability.
Lifestyle
Sales grew steadily in the Lifestyle segment, largely thanks to favorable growth of FamilyAlbum and minimo.
FamilyAlbum's user numbers have continued to grow since its release in 2015, surpassing 20,000,000 users in November 2023. This growth is particularly fast overseas, with overseas users now accounting for approximately 40% of total users.
Our current policy for FamilyAlbum's economic sphere is to enhance domestic and international monetization by investing in expanding the product lineup.
Also, we will continue investing in overseas user acquisition. In the future, we expect business revenue to grow large in scale in countries and regions with birthrates higher than that of Japan.
Digital Entertainment
We will continue operating MONSTER STRIKE, the core of our Digital Entertainment segment, as an industry-leading smartphone game for everyone to enjoy together.
By investing sufficient resources into MONSTER STRIKE going forward, we aim to maintain and grow its revenue scale while strengthening the value of MONSTER STRIKE as an IP.
We will aggressively invest in developing a media mix that includes not only games, but also animations and events. Overseas, we are also preparing to release MONSTER STRIKE in emerging markets experiencing growth, starting with India.
