THE FUTURE
OF MIXI
Focus on differentiation and management based on our Purpose: "Enriching communication and inspiring moments of joy."
We have established a medium-term vision with a focus on the early 2030s. Since our founding, we have focused our business on areas that foster communication among friends and family, such as social media, gaming, and sports. While advancements in AI and digital technology make society more efficient and give people more free time, we believe that, as the range of content options expands, the time and energy we devote to each individual piece of content is becoming increasingly scattered. That is precisely why we believe that what will matter most going forward is not what we enjoy, but who we enjoy it with.
We have redefined this economic sphere which centers on the value of time spent together as the We-Time Economy and formulated a growth strategy around it. We view the present moment as our "Third Founding" and a growth phase following up the social network mixi and MONSTER STRIKE. During this growth phase, we will monetize the businesses we have been growing and bring them to the global stage. By implementing these growth strategies, we will aim to expand our top line by the early 2030s while prioritizing improvements to efficiency.
Sports
For our betting sports businesses, we manage keirin stadiums that play a vital role in the content generation value chain, media outlets such as netkeirin that bring customers to stadiums, and our betting ticket sales platforms TIPSTAR and Chariloto. Each service has achieved high growth on its own, but through the synergy that comes from bringing these services together, we have established a distinct position in the market. In addition, MIXI acquired the Australian betting firm PointsBet Holdings Limited as a subsidiary in 2025. By combining the strength of their brand and technological capabilities with the operational expertise we have cultivated in social betting, we aim to bring social betting to the global market.
For our spectator sports businesses, we aim to expand our businesses by creating synergies via the combination of providing both content of sports teams we manage, such as CHIBAJETS and FC TOKYO, and a platform for enjoying that content. Furthermore, LaLa arena continuously hosts various events such as concerts, sporting events, and exhibitions, in addition to serving as the home arena for the CHIBAJETS. By using this facility and these events to enhance the spectator experience, we aim to improve brand equity while pursuing profitability.
Lifestyle
Sales grew steadily in the Lifestyle segment, largely thanks to favorable growth of FamilyAlbum and minimo. FamilyAlbum's user numbers have continued to grow since its release in 2015, surpassing 30,000,000 users in May 2026. This growth is particularly fast overseas, with overseas users now accounting for approximately 40% of total users.
Our current policy for FamilyAlbum's economic sphere is to enhance domestic and international monetization by investing in expanding the product lineup. Also, we will continue investing in overseas user acquisition. In the future, we expect business revenue to grow large in scale in countries and regions with birthrates higher than that of Japan.
Digital Entertainment
We will continue operating MONSTER STRIKE, the core of our Digital Entertainment segment, as an industry-leading smartphone game for everyone to enjoy together.
By investing sufficient resources into MONSTER STRIKE going forward, we aim to maintain and grow its revenue scale while strengthening the value of MONSTER STRIKE as an IP. We will aggressively invest in developing a media mix that includes not only games but also animations and events. In addition, the full-scale operation of Strike World, the global version of MONSTER STRIKE, has begun in India. We will continue to improve network functionality and the multiplayer experience as we strive for growth in the Indian market.
