Tokyo, Japan, December 5, 2024 — MIXI, Inc. announces that it has entered into a capital and business alliance agreement with Blue United Corporation, an international sports business development company.

1.Reasons for the Capital and Business Alliance

Guided by our purpose, Enriching communication and inspiring moments of joy., we provide communication services that people can enjoy with friends and family. Today, we primarily operate in three areas: Sports, Lifestyle, and Digital Entertainment. Leveraging our strengths in technology and entertainment, we have focused in recent years on growth in the sports domain, where we operate spectator sports businesses, including the management of professional sports teams FC TOKYO and CHIBAJETS FUNABASHI, as well as betting businesses, including the provision of platform services for betting ticket sales.

Blue United Corporation operates under the vision of contributing to the development and internationalization of Japanese sports business so that it can become world-class. Centered on delivering value through the creation of business opportunities, the company is particularly strong in the global expansion of sports businesses. Through its own business development initiatives, it arranges international matches, organizes international professional soccer tournaments, and manages professional esports teams. It also works with clients to advance business development by providing customized overseas strategy support tailored to their objectives, serving as a bridge between the Japanese professional sports industry and overseas markets.

As the sports business becomes increasingly global, we have entered into a capital and business alliance agreement with Blue United Corporation, a U.S.-based company with strengths in overseas strategy and business development in the sports industry. Through this partnership, we aim to drive growth for both companies as we pursue the overseas expansion of communication services in the sports entertainment field. By bringing the dynamism of the U.S. sports business to Japan, we will help energize Japan’s sports business and create new opportunities for communication.

2.Overview of the Business Alliance

The initiatives that our company and Blue United Corporation will jointly undertake under this Agreement are as follows.

(1) Leveraging the expertise of Blue United Corporation to drive business expansion in the North American football market
(2) Evaluation of the sports viewing business in North America, including football business
(3) Sponsorship of the Pacific Rim Cup hosted by Blue United Corporation in Honolulu, Hawaii

3.Comments from the Representatives

MIXI, Inc. Live Experience Department Chief General Manager Shuhei Yanamoto
Looking ahead to the North American market, where investment in sports business is accelerating ahead of the world’s top-tier soccer tournament in 2026, we will partner with Blue United Corporation, which is based in the United States, not only to expand our football business but also to create places and opportunities for connection with meaning, in line with MIXI’s mission.

Blue United Corporation President and Representative Director Takehiko Nakamura
As sports business continues to evolve at an accelerating pace, we hope that through our partnership with MIXI, one of Japan’s leading companies in entertainment and sports business, we can take one step closer to realizing our vision of contributing to the development and internationalization of Japanese sports business so that it can become world-class, and demonstrate its value to the world.

　

■About Blue United Corporation (https://blueutd.com/en/)
Company Name: Blue United Corporation
Establishment: 2015
Address: 1460 Broadway, New York, NY 10036
Representative: Takehiko Nakamura
Blue United Corporation is committed to delivering business value through creating businesses, guided by its vision of contributing to the development and internationalization of Japanese sports business so that it can become world-class. In addition to hosting the Pacific Rim Cup as one of its own businesses and managing the professional eSports team Blue United eFC in collaboration with Manchester City, the company goes beyond conventional consulting by creating and driving businesses on the ground together with clients, serving as a strong bridge between Japan and the world. As a group of professionals with deep expertise in sports business and a global perspective, Blue United Corporation will continue to create new value and expand the possibilities of sports business for the future.