Tokyo, Japan, July 1, 2025 — MIXI, Inc. is pleased to announce that it has signed a management agreement with men’s figure skater Sota Yamamoto.

After overcoming two fractures and undergoing three surgeries, Sota Yamamoto returned to competition in the 2017-2018 season. Through persistent effort, he placed second at the ISU Grand Prix Final and won the Winter World University Games in the 2022-2023 season, and he was selected for the World Championships team for the first time, achieving one of his goals. In the 2023-2024 season, he won the ISU Grand Prix Series event in Canada and claimed third place at the All Japan Figure Skating Championships, marking his first podium finish there in his 10th appearance. These achievements also earned him a place on the Four Continents Championships team, and he is expected to continue reaching new heights.

MIXI will continue to support Sota Yamamoto as he takes on challenges on the world stage, and through our services and business activities, we will create spaces and opportunities that foster connection with meaning, inspiring even greater excitement and enveloping the world in moments of joyful surprise.

Comment from Sota Yamamoto
I’m truly honored to be supported as an athlete by MIXI. I’m deeply grateful for this opportunity, and I’ll continue working hard toward my goals so I can deliver performances that make everyone who supports me proud.

Athlete Profile: Sota Yamamoto

Born on January 10, 2000 in Osaka Prefecture.
He began skating in early childhood and built an impressive record from his junior years, including a bronze medal at the 2015 World Junior Figure Skating Championships and a gold medal at the 2016 Youth Olympic Games. In 2022, he won silver at the ISU Grand Prix Final, and in 2023, he earned his first victory at the ISU Grand Prix Series event in Canada, continuing to compete at the world’s top level in the senior ranks.

Key Achievements
・2014-2015
World Junior Championships: 3rd place

・2015-2016
Youth Olympics: Champion

・2022-2023
ISU Grand Prix Series (France): 2nd place
ISU Grand Prix Series NHK Trophy: 2nd place
ISU Grand Prix Final: 2nd place
Winter World University Games: Champion
World Championship: 15th place

・2023-2024
ISU Grand Prix Series Canada: Champion
All-Japan Championship: 3rd place
Four Continents Championships: 4th place