Exhibiting at TOKYO CREATIVE COLLECTION 2025, held December 16 and 17. CDO Yoshiyuki Yokoyama To Speak at Symposium on How AI Expands Ideas and Supports Organizational Growth

Tokyo, Japan, December 10, 2025 — MIXI, Inc. will exhibit at TOKYO CREATIVE COLLECTION 2025, a design conference themed around co-creating competitiveness, to be held at Tokyo Portcity Takeshiba December 16 and 17, 2025. The event is organized by Vivivit, Inc.
At this event, we will showcase the latest work from our Design Department, MIXI DESIGN, with a focus on AI and design. Under the concept of “create with sports,” the exhibition will introduce new design approaches that enrich the sports viewing experience, including MIXI Selfie Cam, which uses AI to create sports spectating content, and AI thumbnail evaluation, which assesses the quality of thumbnails on the official CHIBAJETS YouTube channel. In addition, Yoshiyuki Yokoyama, a corporate officer and CDO of MIXI, will speak at the symposium about the ideas sparked by our internal AI presentations and how they help strengthen the competitiveness of our design section.

■About TOKYO CREATIVE COLLECTION 2025

TOKYO CREATIVE COLLECTION is a conference dedicated to co-creating the competitive advantage that design can bring. Designers and other creative professionals come together to share the wisdom and techniques born from trial and error, valuable knowledge cultivated within organizations, and experiences that offer a glimpse of the future. Over two days, attendees will encounter practical design unlike anything else in the world.

TOKYO CREATIVE COLLECTION 2025: https://www.vivivit.com/events/creative-collection/tokyo-2025 (Japanese only)

■MIXI’s Exhibit at TOKYO CREATIVE COLLECTION 2025

MIXI operates a diverse range of businesses centered on communication. Within this broader organization, MIXI DESIGN positions AI not simply as a tool for improving operational efficiency, but as a tool for evolving design in ways that enrich human connection, and is actively investing in its use.
This exhibition aims to not only showcase new possibilities for design through AI, but also share MIXI DESIGN’s practical expertise with both the design industry and the next generation of creators. By showing how design can enrich people’s feelings and experiences in fields such as sports and entertainment, it serves as a concrete form of MIXI’s vision of “Connection with meaning.”

■Exhibition Content

At this exhibition, MIXI DESIGN will showcase a wide range of initiatives through exhibition displays, symposium sessions, and panel discussions. The exhibition area will feature a large-scale booth where visitors can experience MIXI’s vision and discover a new sense of surprise for the future.

Exhibition
This exhibition is built around the concept of “create with sports.” Through this exhibition, visitors can experience the knowledge and expertise that MIXI DESIGN has cultivated across real, digital, and sports domains. More than simply introducing the technologies and processes behind MIXI DESIGN’s work in each business, the entire space brings to life MIXI’s signature playfulness and creativity.

Exhibition Details
■FC TOKYO
・Official app design system
・2025 Season documentary video
We will showcase the design system that forms the UI/UX foundation for the professional soccer team FC TOKYO, and screen a documentary that follows the players behind the scenes during the 2025 season.

■CHIBAJETS
・Official app design system
・15th anniversary video
・The official YouTube channel
・AI thumbnail evaluation
・MIXI Selfie Cam
We will introduce the multifaceted initiatives for the professional basketball team CHIBAJETS, spanning UI/UX, video, and in-arena fan experiences. A hands-on demo of AI thumbnail evaluation, which uses AI to evaluate YouTube thumbnails and improve them into more effective designs, will also be available. In addition, MIXI Selfie Cam, an interactive experience co-developed with the Development Department, uses AI to detect faces and overlays items such as glasses in real time as visitors take videos on their own smartphones.

■TIPSTAR
・The design system “Pedal”
TIPSTAR is a live viewing social media service where users can enjoy predicting, watching, and betting on keirin and Auto Race. We will showcase the design system that was rebuilt after the service was revamped.

In addition, a special novelty vending machine co-developed with a partner company will also be at the event. Not only can visitors receive limited-edition items, but as they approach the machine, stereoscopic technology makes 3D imagery open up right before their eyes. It will be offered as an interactive, enjoyable experience that gives visitors a sense of the future of design.

Symposium / Panel Discussion
CDO Yokoyama on “The Power of Co-Creation Born from Minwai: MIXI DESIGN’s AI in Practice”

Yoshiyuki Yokoyama, a corporate officer, CDO, and chief general manager of the Design Department at MIXI, will take the stage to give a talk titled “The Power of Co-Creation Born from Minwai: MIXI DESIGN’s AI in Practice.” The talk will take place on December 16, the first day of the event, from 2:15 PM to 2:35 PM.

A wide range of MIXI DESIGN members actively use AI, including designers, directors, and front-end engineers. One representation of this is an AI presentation session held twice a year. Over the three sessions conducted thus far, it has evolved into a festival-like learning space where members bring ideas together in a lively atmosphere and share what they have created. In this session, we will introduce the broadening range of ideas that has emerged through these efforts, along with the growth of organizational competitiveness.

A panel discussion featuring in-house designers and directors is also planned for the same day. They will talk about the key points of the creative work and the production process, using actual YouTube thumbnails as examples.

■Overview of TOKYO CREATIVE COLLECTION 2025

Exhibition Dates: December 16 and 17, 2025, 10:00 AM to 7:00 PM (Doors open at 9:30 AM)
Venue: Port Hall in Tokyo Portcity Takeshiba, and Hamamatsucho Hall in Tokyo Metropolitan Industrial Trade Center (Tokyo Portcity Takeshiba Office Tower, 1-7-1 Kaigan, Minato-ku, Tokyo)
Admission: Free (advance registration required). Tickets are required for the symposium only.
Registration: https://cc2025-tokyo.peatix.com/ (Japanese only)
Organized by: Vivivit, Inc.