From Product Development to Corporate Functions: Practical Applications and Executives on the Future of AI Strategy

Tokyo, Japan, February 27, 2026 — MIXI, Inc. will hold MIXI MEETUP! AI DAY 2026 at its office on March 27, 2026.
This event further expands on MIXI MEETUP! TECH & DESIGN DAY, an event for engineers and designers held in August 2025, and will feature 23 case study sessions focused on AI utilization from across all 17 departments. Registration for both in-person and online participation opens today.

Connpass event page: https://mixi.connpass.com/event/380889/ (Japanese only)

■ MIXI MEETUP! AI DAY 2026

MIXI MEETUP! AI DAY 2026 is an event centered on the company-wide AI promotion organization, the AI Promotion Committee, where we share the AI initiatives pursued across MIXI over the past year by employees across all functions, from engineers and designers to business and back-office teams. At MIXI, we see AI not simply as a tool, but as a partner we take on challenges with. Through ongoing trial and error in the field, we have been promoting an approach to work that designs workflows around AI from the outset and integrates AI into each department’s operations.
On the day of the event, we will share what we have learned through that process, along with concrete examples, through sessions by each department, exhibits and demos, and opportunities to connect with one another.

*AI Committee: A company-wide, cross-functional organization composed primarily of executives, business division heads, and ambassadors appointed by each department, responsible for overseeing the implementation progress of AI initiatives and promoting AI adoption.

■ 23 AI Case Studies Published: Director Murase and Other Executives Look Ahead to the Future of AI Strategy in the keynote

At this event, we will share the results and practices from the past year of making company-wide AI use a standard way of working, through both a message from leadership and practical examples from the field.

After President, Representative Director, CEO Koki Kimura declares the event open, the sessions across all 17 headquarters and 23 case studies will showcase AI initiatives underway across the company, from product development to corporate functions. Examples include AI-powered cross-modal search in MONSTER STRIKE, practical cases from the Design Department integrating AI across a broad range of design processes, operational transformation in information security monitoring using AI, AI-based photo selection for FC TOKYO, DX in the legal field, and the renewal of the platform for leveraging internal knowledge, offering concrete initiatives that span roles and business areas.
In the closing keynote, Director Tatsuma Murase, who led the company’s AI efforts, will look back on the past year’s initiatives and, together with Director and CFO Kohei Shimamura, Corporate Officer of Design and Video Yoshiyuki Yokoyama, and Corporate Officer of Technology Junpei Yoshino, present the direction of future transformation in each department.

Inside the venue, there will also be booths where attendees can experience and view AI-related exhibits, including installation displays using the studio, a motion capture experience, and slide displays showcasing examples of AI use within the design organization. After the event, there will also be a casual networking space where speakers and attendees can connect freely, giving them a chance to experience the culture and atmosphere we value.

Category	Session Overview
Development	Leveraging 10 Years of MONSTER STRIKE Character Assets: AI-Powered Cross-Modal Search Development Department, Tanpopo Division, AI Modeling Group, Yang Jing MONSTER STRIKE has created more than 10,000 characters over its 10-year history. At the same time, this vast asset library has made it challenging to check for overlaps in worldbuilding and illustrations during new production, as well as to find references. In this session, we will present a case study and the results of implementing AI-powered cross-modal search, which enables searches by appearance and character settings.
Design	365 Days of Pushing Designer AI into Practice: Real-World Use Cases, Shared at Scale Design Department: Tomomi Takiyama, Jiun, Honami Tano, Sota Yamamoto, Naoki Umeyama Over the past year, the Design Department has integrated AI into day-to-day work across nearly the entire design process, including UI/UX, video, CG, promotion, and front-end development. In this session, we will first present the overall picture of how AI has been put into practice, then take a closer look at three areas in particular, UI/UX, CG, and front-end development, showing how it is used in real workflows and what results it has delivered.
Security	Transforming the Workflow of Information Security Monitoring with AI Naoki Kameyama, Corporate Officer, Security Division Head Shota Karube, Security Technology Group, Security Division Head At MIXI, we monitor information security across our development environments and employee PCs. Traditionally, responding to and investigating automatically generated alerts required specialized personnel. By leveraging AI, we have built a system and operating structure capable of addressing the latest risks, including those involving the software supply chain, while reducing the number of specialized personnel by four versus this fiscal year’s plan. This presentation introduces part of that operation.
Service MONSTER STRIKE	Accelerating Development and Decision-Making with AI Agents: The Cutting Edge of Knowledge-Accumulating AI Agents and Conversational KPI Analysis Digital Entertainment Operations Department, MONSTER STRIKE Development Division, Client Group 2, Yasuhiro Kawabata Digital Entertainment Operations Department, MONSTER STRIKE Operations Division, Analytics Group, Shogo KitajimaThis session introduces practical examples of how AI agents can accelerate development and decision-making. In our end-to-end support for research, review, and PR drafting using Claude Code, we will share how we designed AI agents that accumulate organizational knowledge and continue to grow, along with where they stand today. We will also explain an organizational approach to enabling fast, data-driven decision-making through interactive KPI analysis on Slack using Gemini.
Service FamilyAlbum	Don’t Let AI Use End with “Individual Effort” — Behind the Push That Balanced On-the-Ground Autonomy and Results FamilyAlbum Business Department, FamilyAlbum Product Development Division, Agile Transformation Group Shinichiro Kamo To keep AI use from ending as a matter of individual ingenuity and instead turn it into results for the division, we look back at where the promotion team identified bottlenecks within the organization and what initiatives it implemented to remove them. Through rapid tool rollout, exploration through workshops, and building an internal AI community, we introduce the decision-making and behind-the-scenes efforts that helped turn on-the-ground autonomy into tangible results.
Sports FC TOKYO	Strengthening the Team Off the Pitch with AI: How FC TOKYO Transformed Its Operations Live Experience Department, Planning and Promotion Division, Engineering Support Group, Tomoyuki Sudo Live Experience Department, Planning and Promotion Division, Sports Marketing DX Group, Mizuki Etori Live Experience Department, Planning and Promotion Division, Engineering Support Group, Masato Miyazaki This case study looks at how AI is used in FC TOKYO’s operations. After each match, FC TOKYO’s public relations staff must choose which photos to publish from among several thousand images for match reports. To reduce that workload, this presentation introduces an AI photo selection system developed through an initiative with AWS. It also covers AI-based automatic classification of the surveys collected after each match.
Back Office	Company-wide AI Adoption and a Renewed Knowledge Discovery and Utilization Platform Driven by the AI Promotion Committee and Gemini Enterprise Work Environment Promo Department, Corporate Engineering Division Yijun Zhou Work Environment Promo Department, Corporate IT Service Division, Application Enablement Group Makoto Okazaki This presentation introduces our company-wide AI adoption initiative led by the AI Promotion Committee and Ambassador Program, along with our efforts to renew the platform for searching and leveraging large-scale internal knowledge using Google Cloud’s Gemini Enterprise. By combining organization-wide enablement activities with knowledge utilization through Gemini Enterprise, we will share the full picture of our internal AI adoption efforts, supporting everyone from frontline teams to management, as well as the results achieved.
Back Office	The Front Lines of Legal DX: AI Adoption from Scratch and Back-Office Transformation Behind 46 Initiatives That Reduced Cost and Lead Time Compliance Department, Legal Affairs Division, Legal Group Katsuya Karasawa This session will cover the early challenges of introducing AI into a legal department, along with the key initiatives that delivered lower costs and shorter lead times. From the basics of what to use and how to use it to practical know-how that drives organizational change, it will walk through the specific process and verification results in detail. It will also share tips for accelerating back-office DX that go beyond simple chat use. We will present a range of practical initiatives that show just how far legal operations can go.

Management

Beyond AI: MIXI’s Executive Team on the Next Move Speaker: Director, Senior Corporate Officer, Tatsuma Murase Panelists: Director, Senior Corporate Officer, CFO, Kohei Shimamura / Corporate Officer, CDO, Yoshiyuki Yokoyama / Corporate Officer, CTO, Junpei Yoshino Having built a foundation for company-wide AI adoption, what transformation will MIXI drive next? After Murase presents the results achieved so far and the strategy ahead, he will join the leaders of the corporate, technology, and design functions for a panel discussion on the future of decision-making, product development, and user experience in the AI era.

Exhibition and Experience Booths

• Studio-based installation exhibit
• Markerless motion capture experience using Unreal Engine
• Demo exhibit by group company picon featuring the auto-correction AI satin
• Slides featuring AI use cases in the design organization

Please note that speaker, session, and exhibition details are based on information available at this time and are subject to change.

*Installation exhibit making use of the studio (during an internal event held in 2025)

■ Event Overview

• Event Name: MIXI MEETUP! AI DAY 2026
• Event Date: March 27, 2026
  
  • Part 1: Reception opens at 12:00 PM, starts at 1:00 PM, and is scheduled to end at 7:00 PM (reception closes at 6:00 PM)
  • Part 2 (Networking Party): 7:30 PM-8:45 PM (scheduled)
• Venue: MIXI, Inc. Headquarters (36F, Shibuya Scramble Square, 2-24-12 Shibuya, Shibuya-ku, Tokyo)
• Capacity: 200 people (first come, first served)
• Participation fee: Free
• How to participate: On the connpass event page, you can register for either in-person or online attendance. In-person attendance is available on a first-come, first-served basis. If all spots are filled, please register for online attendance instead.
  
  • connpass event page: https://mixi.connpass.com/event/380889/ (Japanese only)
• Online Livestream: All sessions will be streamed on the MIXI TECH&DESIGN YouTube channel. If you are unable to attend in person, please watch online.
  
  • MIXI TECH&DESIGN: https://www.youtube.com/@mixi_developers