NEWS
MIXI to Exhibit at Japan Expo Paris 2026, One of Europe’s Largest Japanese Culture Events
Showcasing our communication experiences to the world through MONSTER STRIKE, FamilyAlbum, and MIXI ANIME
Tokyo, Japan, June 9, 2026 — MIXI, Inc. announces that it will exhibit at Japan Expo Paris 2026, one of Europe’s largest Japanese culture events, to be held in Paris, France from July 9-12, 2026.
Our exhibit will focus on STRIKE WORLD, the global version of MONSTER STRIKE, alongside FamilyAlbum, which continues to expand its global user base, and works from MIXI ANIME, which depicts sports and Japanese culture from a unique perspective. Amid growing global interest in Japanese IP and culture, we will showcase communication experiences through games, apps, and anime that people enjoy together.
■Background of the Exhibit
- Japanese content such as anime and games has gained a massive following across borders in recent years, fueled by the widespread adoption of social media and video streaming services. The overseas revenue of Japan’s content industry reached approximately 5.8 trillion yen in 2023, and the government has set a target of 20 trillion yen in overseas sales by 2033*, making this an ideal time to share the appeal of Japanese content with the world.
- Furthermore, the way people enjoy content has expanded beyond individual viewing and experiencing; fans now talk among themselves and share their passion for their favorite works. To further develop Japanese IPs, we believe it is crucial to channel the passion of international fans who engage with these works and characters into deeper interactions and more experiences.
- Since our founding, we have focused on enriching communication allow for truly meaningful connections through services designed to be enjoyed together with friends and family, such as the social networking service mixi, MONSTER STRIKE, and FamilyAlbum. We go beyond creating services by creating spaces that generate excitement and warmth by offering experiences that people can enjoy together. In the medium-term vision announced this fiscal year, we have positioned the present as our third founding period and aim to achieve new business growth by delivering these experiences to people all over the world.
At this year’s Japan Expo, our exhibit will focus on STRIKE WORLD, the global version of MONSTER STRIKE which has surpassed 65 million cumulative users worldwide and has collaborated with a wide variety of IPs, including Japanese anime. To date, MONSTER STRIKE has primarily operated in Japan, providing social entertainment with friends through multiplayer gameplay over many years. We have run collaborations with various IPs, creating spaces where players can enjoy the worlds and characters of these IPs together. We aim to bring this experience to the global stage.
In addition, we will showcase FamilyAlbum and MIXI ANIME works at our booth. This will display our many initiatives that extend beyond gaming, including our service for sharing memories with family and anime themed around sports and Japanese culture.
Through this exhibit, we aim to create more opportunities to communicate the possibilities of communication experiences where people around the world can connect through Japanese IP and culture to enjoy them together.
*Source: Ministry of Economy, Trade and Industry, “Entertainment and Creative Industries Strategy”
■Exhibition Overview
At our booth, visitors can experience the world of MONSTER STRIKE through its global version, STRIKE WORLD, at the game zone, as well as a giant photo wall for taking pictures alongside various characters from our past collaborations. We will also showcase a wide range of our other content, including FamilyAlbum, a child photo and video sharing app with over 30 million users worldwide, and MIXI ANIME titles such as Rinkai! and Oshirobots, which depict sports and Japanese culture from unique perspectives.
●MONSTER STRIKE (Globally known as STRIKE WORLD)
A turn-based mobile action game where players pull, aim, and fling heroes into enemies to defeat them. One of its core features is its co-op mode which allows up to four players to play together simultaneously. Since its launch in October 2013, the game has been enjoyed by many users, with its total global user count exceeding 65 million as of December 2025. Full-scale operations for its global version, STRIKE WORLD, began in India in April 2026.
●FamilyAlbum
A free, unlimited-storage app that allows moms and dads to share, store, and automatically organize photos and videos of their children exclusively with invited family members, such as grandparents. Since its launch in April 2015, the service has expanded to support 7 languages across 175 countries, now exceeding 30 million cumulative global users. Users outside of Japan account for over 40% of the total user base, with the service being primarily used in North America and Europe.
●MIXI ANIME
Rinkai!
An original anime from MIXI based on women’s keirin (bicycle racing). It shares the appeal of keirin, a sport that originated in Japan, with the world through a diverse cast of characters based at real-life velodromes (broadcast and streamed in over 100 countries and regions worldwide).
Castle Combiner Oshirobots
An original IP from MIXI where actual famous castles, such as Himeji Castle and Kumamoto Castle, transform and combine into giant robots. It fuses historical culture and entertainment by viewing Japan’s historical heritage through the unique lens of robot anime.
Comment from President, Representative Director, and CEO Koki Kimura
Japan is home to many wonderful anime and game characters that can captivate people at a global level. MONSTER STRIKE has collaborated with many leading Japanese IPs over the years. Playing with friends and sharing the excitement of using your favorite characters is something we believe makes MONSTER STRIKE so appealing.
At this year’s Japan Expo, we want to share our unique way of enjoying Japanese IPs to everyone in Europe through MONSTER STRIKE. Furthermore, we will bring the joy of sharing family memories through FamilyAlbum, and the charm of Japan’s unique culture and stories through MIXI ANIME.
Through our games, apps, and anime businesses, we aim to connect people and share the appeal of Japanese content and culture with the world. This is one of our goals at MIXI, and Japan Expo is a major step forward.
■Japan Expo Paris 2026 Event Overview
Event Name: Japan Expo Paris 2026 (https://www.japan-expo-paris.com/en/)
Venue: Paris, France (Parc des expositions de Paris-Nord Villepinte)
Dates: July 9-12, 2026
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