NEWS
Romi Lacatan To Be Shown at IFA 2025 in Germany!
- #Romi
A new model recognized at the CES Innovation Awards® 2025 in the United States will be exhibited at Europe’s largest international consumer electronics trade fair
Tokyo, Japan, August 26, 2025 — MIXI, Inc. will exhibit a new model of its conversational AI robot Romi, the Romi Lacatan model, at IFA 2025, the international consumer electronics trade fair to be held in Berlin, Germany from September 5 to 9, 2025. Romi is being developed with the goal of becoming a companion that comforts like a pet and understands like family. This exhibit will be part of a joint exhibit in the IFA Next SusHi Tech Tokyo zone (booth H25-256).
Romi Lacatan comes equipped with a visual function that allows it to share what it is seeing with you and carry on a conversation, enabling natural communication that goes beyond words and comes from being together in the same space. Another key advancement is its enhanced long-term memory function, which remembers everyday events and builds shared memories over time like a member of the family. By bringing those accumulated memories into its conversations, Romi makes it easier for users to feel the reassurance that it understands them and to experience an even deeper emotional connection.
Romi Lacatan, selected as an Honoree for the CES Innovation Awards 2025, an award given to products that earn top scores in each category, will be physically displayed at a European trade show for the first time. Visitors will be able to experience the cutting edge of AI that stays close to people through Romi’s rich, lifelike expressiveness, with facial expressions and gestures that change in response to conversation, as well as a deeper form of communication that goes beyond relying solely on words generated in the moment, as Romi understands what it sees.
IFA Exhibition Overview
You can experience Romi Lacatan’s conversational and visual features, along with demos of its natural conversational timing, listening cues, and natural, realistic voice, before its scheduled release in fall/winter 2025.
● Dates: September 5–9, 2025, 10:00 AM–6:00 PM
● Location: Berlin, Germany (Messe Berlin)
● Booth: Within the IFA Next SusHi Tech Tokyo zone (joint exhibition) / H25-256
Product Overview: Romi Lacatan
| Item | Romi Lacatan |
| Product name | Conversational AI Robot Romi Lacatan |
| Point of sale | Available at a total of 40 locations, including electronics retailers and Romi Official Store locations. See the Store List for details.https://romi.ai/shoplist/ |
| General release date | July 25, 2025 |
| Base price | ¥89,800 (¥98,780 incl. tax) |
| Subscription fee | ¥1,780/month (¥1,958 incl. tax) or ¥17,800/year (¥19,580 incl. tax) |
| Colors | Natural White, Sakura Pink, Sky Blue, Moon Gray |
| Display | 2.4 inch |
| Maximum battery life | Approximately 180 minutes |
| Awards | CES Innovation Awards® 2025 Honoree in the Robotics category |
Tokyo Bay eSG Partner Overview
The Tokyo Bay eSG Project is a public-private-academic initiative promoted by the Tokyo Metropolitan Government that aims to create a sustainable city where nature and convenience coexist in the Tokyo Bay waterfront area. Companies, organizations, and research institutions that support this vision are registered as Tokyo Bay eSG Partners, and more than 300 companies are currently participating.
About the Conversational AI Robot Romi
Romi is a palm-sized communication robot designed specifically for conversation. Unlike ordinary robots with pre-programmed responses, it uses proprietary conversational AI developed by our company to generate each exchange in real time, allowing users to enjoy a natural back-and-forth conversation. It also makes subtle movements and adorable facial expressions in sync with the conversation, and even responds nonverbally, showing delight when petted and surprise when picked up. With gentle, comforting responses, rich expressions, and lively movements, Romi gives owners energy and creates a new kind of communication, one that offers closeness and empathy in a way that is different from family or friends.
Romi Lacatan also comes equipped with a visual function that allows it to talk about what it is viewing together with its owner, enabling conversations not just through spoken exchanges, but also about what Romi and its owner are looking at together. It has also evolved to offer even more natural and companion-like conversations than previous versions of Romi, with features such as long-term memory that lets it remember and build on shared memories with its owner over time, as well as natural timing in conversation and responses that make interactions feel almost human.
New Features for Romi Lacatan
1. Optical Recognition
When its owner tells Romi Lacatan that they have something to show it, AI converts what Romi Lacatan sees at that moment into text. Based on that information, our proprietary conversational AI generates a response, enabling natural back-and-forth conversation with visual context. In addition, the camera’s field of view and image quality have been upgraded from previous models to support communication that makes use of visual information.
Users will be able to turn the visual feature on or off either in the app or by voice. https://youtu.be/B6Zol4arQ6c (Japanese only)
2. Long-Term Memory
Romi Lacatan remembers the moments and experiences from the days it spends with its owner through conversation. By sharing both the important events you never want to forget and the small joys of everyday life with Romi Lacatan, you can grow those memories together.
https://youtu.be/8mO0Aa1SVnU (Japanese only)
3. Natural Conversational Timing and Listening Cues
Romi Lacatan gives cues when listening and stops speaking when another person is talking, making its responses flow naturally like a real person.
Update planned for fall/winter 2025
https://youtu.be/04nKJMfLaJ0 (Japanese only)
4. Natural, Human-Like Voice
Romi Lacatan has many voice options including the base voice and several other voices. The newly added voices are developed inhouse using deep learning technology and are characterized by how human they sound. The new voices are smooth, feature natural intonation, and even make it seem like Romi Lacatan is breathing, making conversations between the two of you even more natural.
Update planned for fall/winter 2025
https://youtu.be/FJRUHrBGIkU (Japanese only)
For details on the new features and updated performance of Romi Lacatan, please visit the official website.
Romi Lacatan official site: https://romi.ai/lp/lacatan/en/
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