MONSTER STRIKE is a mobile game where up to four friends can play together. Since its launch in 2013, it has been enabling users to have fun while communicating with friends and family.

When we started development of MONSTER STRIKE, smartphones were quickly becoming ubiquitous. We began to brainstorm new services that could incorporate smartphones with the communication expertise that we had cultivated from our social network mixi. One of those ideas was MONSTER STRIKE. The enduring ethos of the service is to provide anyone with a smartphone exciting opportunities for communication with friends and family—anytime, anywhere.
Official site (Japanese only): https://www.monster-strike.com/

MONSTER STRIKE and communication

MONSTER STRIKE and communication

With MONSTER STRIKE, we have focused on creating a game that people want to play with their friends and family, as well as making conversation starters to get people talking. In order to stimulate communication, we have many communication-focused initiatives both in-game, such as collaborations with popular IPs and new character announcements, as well as outside the game, such as events and a media mix approach.

Communication with users: MONSTER STRIKE Insiders

MONSTER STRIKE Insiders are people who communicate with users via social media, videos, and events and enjoy playing the game as much as the users do. Apart from just talking to users about MONSTER STRIKE, they actually play with them and demonstrate the fun communication opportunities that can arise through playing the game.

Our big annual event: DREAMDAZE

Since 2015, we have been organizing large-scale events for our users, with MONSTER STRIKE events as a prominent example. We strive to create events where users not only communicate with each other, but also with performers such as MONSTER STRIKE Insiders, creating a sense of unity among all in attendance.

Hosting events to meet users across the country

We plan initiatives to ensure that users from all over Japan who cannot attend the events held in population centers like Tokyo can still enjoy MONSTER STRIKE events. In 2023, to commemorate MONSTER STRIKE’s 10th anniversary, we put on the MONSTER STRIKE Caravan tour. This tour saw a themed van travel to 47 prefectures to meet users across the country. Additionally, starting in 2024, we have been putting on MONSTER STRIKE Tours. These tours involve MONSTER STRIKE Insiders traveling to various locations across Japan to meet users.

We will keep producing MONSTER STRIKE initiatives, both inside and outside the game, which create opportunities for communication.