At MIXI Group, we aim to leverage the potential of AI to create new communication experiences and sustainable value. We have established the following AI Policy to ensure we properly identify and manage risks and strive for the responsible use of AI while placing great importance on maintaining the trust of our stakeholders.

MIXI Group’s AI Policy

Each company and business within MIXI Group draws on its own unique strengths to improve its services and create value, such as by offering original communication experiences.
We see AI not only as a tool for improving operational efficiency but also as a powerful partner that can support human creativity and decision-making, helping us create value that exceeds our customers’ expectations.
At the same time, the use of AI brings challenges related to human rights, privacy, security, fairness, intellectual property, and the accuracy of information. Our business activities are built on relationships of trust with stakeholders, including customers, business partners, creators, local communities, and employees. Depending on how we use AI, we could risk harming our stakeholders and damaging the public’s trust in us. In particular, we will take great care to ensure that AI does not hinder healthy human connections or encourage isolation or conflict.
We comply with the MIXI Group Business Conduct Guidelines, which serve as our code of conduct, as well as internal rules and the laws, social norms, and ethics of each country and region. After properly identifying and managing the risks inherent in AI, we will responsibly further the development, provision, and use of AI according to the characteristics of each MIXI Group company and business.
This policy has been established with the aim of continuing to provide space and opportunity for truly meaningful connections through bold use of AI characterized by integrity.

1. Pursuit of Value Creation
We will use AI not merely as a tool for improving efficiency but as an important technology for providing customers with new experiential value. By combining the power of AI with the services, communities, and expertise that each MIXI Group company and business has cultivated, we will offer truly original experiences.

2. Respect for Human Rights and Ensuring Fairness
We respect fundamental human rights in our use of AI and do not tolerate unfair discrimination or prejudice based on race, ethnicity, nationality, language, religion, gender, physical characteristics, or any other grounds. By properly understanding the characteristics of AI and ensuring appropriate human review and decision-making, we will prevent the promotion of discrimination and bias, contributing to a society where people from diverse backgrounds can connect with peace of mind and enjoy value.

3. Protection of Privacy and Maintaining Security
We respect the privacy of our stakeholders and properly manage personal information at every stage of the AI lifecycle (development, provision, and use). In addition, we will implement security measures that take into account the unique risks of AI, doing our utmost to provide secure services that can be used with peace of mind.

4. Respect for Intellectual Property Rights and Co-creation
We respect copyright and other intellectual property rights and comply with laws and regulations when utilizing AI. We strive to establish an environment where AI and humans co-create, allowing creators to further unleash their originality and generate new cultural value.

5. Continuous Learning and Improvement of AI Literacy
We will deepen our understanding of rapidly evolving AI technologies and strive to improve our skills and knowledge in order to utilize them appropriately. By properly understanding and responsibly utilizing technology, we will continuously further our value creation efforts.